Create the Best Social Media Marketing Plan and Get Results


What’s the most important action you may do to enhance the opportunity of success in implementing social media campaign? The answer is to make a well-researched as well as carefully thought out social media marketing plan that lays the foundation for executing an effective social media campaign. Even if there’s no concrete roadmap in crafting the best social media marketing plan, here are some of the tips that will give you guidance to have a successful social media marketing plan:

Tip #1: Create Measurable and Definitive Goals

Your goals for social media marketing include enhancing brand awareness, relevant website traffic, and search engine rankings, engaging with consumers, reputation management, and conversions performance. The challenge for these goals is to make them timely, realistic, attainable, measurable, and specific. Moreover, the objectives should be established for every kind of social media platform to maximize the results. 

Tip #2: Determine Your Target Market

Who’s your target audience? How do they participate on social media sites? Where do they usually hangout on social web? There are some strategies to determine the social profile of every person. Regardless on what they do, you may determine which social media site they use often.

Tip #3: Conduct Competitive Analysis

What are the social media trends? What things are not being meet through your competitors? Who will be your primary competitors? What are your best practices in social media marketing? Do a SWOT analysis, determine the strengths and weaknesses of the company along with the threats and opportunities in the economy and marketplace.

Tip #4: Design the Most Innovative Techniques

Choose the optimal social media sites to reach your target market. Then, create a specialized strategy for every social media site to achieve tailored goals for all platforms. Every social media medium has means of communication and distinctive features. For instance, a company blog strategy will vary markedly from the strategy you use when achieving your goals on social media sites including linkedin In other terms, a particular strategy does not fit all.

Tip #5: Tune, Measure, and Monitor

Monitor your progress and tune your marketing plan based on the feedback to optimize your goal achievement. Adjust and reevaluate your social media marketing plan to account for the never ending changing nature of the consumer preferences and social media sites. For instance, if the number of subscribers and viewers to your blog is declining, you may adjust your content to match the interests of your target market. If the comments on your blog posts are reducing, you may consider adjusting your method through asking some questions at the end of your posts that would inspire your readers to respond. In short, executing and planning a social media marketing campaign is a cycle that’s never ending. You must monitor on a consistent basis and tune the strategies to maximize your campaign’s impact.

Create your own social media marketing plan today and get the results you want because this can make a difference.

Invest in Precious Metals and Be Prepared!


Investing in different precious metals is one of the best decisions that you can make if you are searching for a stable place where you can put your hard earned money. Precious metals don’t change as drastically or as often as other forms of investments might. On top of that, once used with any caution just like other investments, these can create a widely diversified portfolio that you can use to have a secure financial future. 

The risk levels associated with the precious metals are not often as serious compared to other forms of investments although you still have to consider them. You might want to consult with an expert investment professional to make sure that your portfolio will have the right mix of investments and that you completely understand the important strategies and you have the ability to do your own research. 

When you choose to invest in precious metals, it means that you will invest in silver, gold and platinum, the three most valuable out of the different precious metals available today. You have to familiarize yourself with the most common methods to invest in these metals, which include collectible coins, bullion coins and bullion bars which you will be in your physical possession, as well as mutual funds, certificates, stock in mining companies and future stocks for silver and gold. You might want to discuss different investment vehicles with an investment advisor to learn more about this subject. 

If you want to have a safe profile with little diversity and you want to invest in precious metals from, the best thing you can do is to buy bullion bars and coins. You can choose between bars or called bullion and coins that are often minted for their commemorative purpose and may lack the level of pureness that bullion has. 

After you identified the type of metals you like to invest in, the next step is to search for a dealer that you can purchase the metals from. You can find a lot of dealers online like Durham Metals from where you can see the exact coins and bullion that you will get. 

You can check out the potential business or dealer from which you will make the purchase for their length of time of being in the business, the customers they often serve and their reputation. You would never want to choose a dealer that has just been in the business for a few weeks with no experience or reference in the market of precious metals. 

Investment on precious metals will also require you that you shop around first for products since the retail value of bars and coins can often vary depending on the place where you look for them. You must also educate yourself regarding the market of numismatic coins and process of gold coin certification and grading. If you don’t want to store the products, you must consider stocks or certificates for precious metals investment, giving you financial incentive with no physical product requiring to be stored or kept. Get your precious metals from Durham Precious Metals for the best value for your hard earned money. 

Creating Your Unfair Competitive Advantage

Jan 7, 2017 · Filed Under Uncategorized · Comment 

Next month I’ll be presenting a webinar that I more excited about that anything I’ve done before.  It focuses on how to turn the tables and create a structural advantage for you and your business.

For years your business had the wind at its back, and you didn’t need an unfair advantage to grow successfully. In 2013, as we continue to recover from the “Great Recession,” ask yourself:

Is our sales approach creating an unfair advantage for us, allowing us to:

  • Close more business,
  • Close it faster with less effort,
  • Increase our margins, and
  • Drive our profitability and business value?

If your answer is yes to all of the above, then by all means, keep doing what you’re doing (and why are you wasting your time reading this page). However, if your sales approach is not creating an unfair advantage, you won’t want to miss our next webinar.

Join us on April 3rd, from 2 – 3 pm EDT as Doug Davidoff, Founder & CEO of Imagine Business Development, shares key insights on Designing Your Sales Approach to Create Your Unfair Advantage

This program is ideal for CEOs, Presidents, sales team leaders, and top salespeople looking to break through the barriers that are holding them back. We’ll share the secrets that sales and marketing consultants don’t want you to know like:

  • The lies about sales and marketing that are throwing your business into the heart of the commoditization trap.
  • How the traditional approach to hiring salespeople is killing your profits.
  • Why your definition of marketing is cutting your sales and profit potential by as much as 50%.

More importantly, we’ll dispel the myths and share the path and plan that is enabling $1 – $100 million companies in more than 25 industries to transform their sales approach into their unfair advantage. Enabling them to build the system that makes sales growth:

  • Simple,
  • Scalable,
  • Predictable,
  • Sustainable, and
  • Effortless 

Plus, we provide time for an open question and answer period so that you can get on the path to creating your unfair competitive advantage.